Moreover, the apply of certain types of technology and equipment may provide our competitors with a competitive advantage. For example, in some cases, phone companies are use IP technology to provide video services in substantial portions of their service areas, and wireless network technologies continue to evolve. We detainment other advances in communications technology, as rise as changes in the marketplace, to occur in the future. If we choose technology or equipment that is not as strengthive, cost-efficient or attractive to customers as that employed by our competitors, if we fail to employ technologies desired by our customers before our competitors do so or if we fail to lease through effectively on our technology initiatives, our business and results of trading operations could be adversely affected. New technologies also are alter consumer doings in ways that may keep a forbid impact on revenue for our programming content.
For example, the increase handiness of DVRs and video programming on the Internet, as well as increased access to various media through wandering devices, guide the potential to reduce the exhibit of our content through conventional distribution outlets. Some of these new technologies also spend consumers greater flexibility to watch programming on a time-delayed or on-demand basis or to fast-forward or skip advertisements at bottom our programming, which may adversely impact the advertising revenue we receive. hold up viewing and advertising skipping have the potential to become to a greater extent leafy vegetable as the penetration of DVRs in creases and content becomes progressively a! vailable via Internet sources. Changes in technology, distribution platforms and consumer behavior could have an adverse effect on our businesses and results of operations.If you want to get a full essay, mark it on our website: OrderCustomPaper.com
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