Venture Capital And Financing Innovation

E inkAfter reviewing the case of E Ink , the fol uttering atomic number 18 my findings and opinionsE Ink was on the verge of a breakthrough locomotive engine room in electronic introduction . The advantage of the display everyplace is that it is reflective , high-contrast and flexible . It also utilizes very low role is updatable and is capable of color and videoThis technology could be utilize in different industries like large area displays , monotonic display panel displays and in the publishing industryThe things that E-Ink did right is that they determine the industries where their technology put up application and they also protect their intellectual property by licensing or filing patents (26 of them by early 1999The mistakes they make were to put down into too numerous contracts at the same time (some which they did not even view as core competence inThey contracted to make believe displays for a watch company , a contract for Ink In Motion (IIM ) and a contract with Sony for the eBookIn the midst of tout corps de ballet this , they did not run through enough financingAt the end of the day , they had to stir up the prototypic two contracts and concentrate on the Sony deal (and Sony had submit standards they were perfectionists .

At the end of the Sony contract , they ran out of money and were relieve by the fact that the new CEO was able to erupt 11m from existing investrs . This money was to last just one y ear . However the success of the eBook helpe! d the company to raise more assess capital from Intel Capital . Revenue grew from 1m to 45mE Ink was finally a success story but at the cost of vast staff layoffs closing down their R D office and almost going bankruptThe company should have put in concert a telephone line plan at the low and elevated venture capital from the onset . They should also have focussed on just one line of business , made a name in that area first in the lead diversifying...If you want to get a all-inclusive essay, order it on our website: OrderCustomPaper.com

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