Phase 3 Individual Project Sara Lee gastronome Cakes MKT210-1204B-05 instructor: Richard Yngve Kelley Auxier December 10, 2012 epicurean Cakes by Sara Lee: The customer segments I would use for tar stooling and marketing the Sara Lee Gourmet Cakes would be the families who procure down children, and usually love to sightly go out and deal the birthday cakes for the children, and in whatever case instead of making cakes for passs they can get them premade. Family Thrifts: who argon families that argon young and grant more kids, these families do at entry level jobs and their lifestyles alike to ca-ca at Wal-Mart, and they frequently live in neighborhoods that come other families with children from toddlers up to teens. Their get on withs are 25-44 with an income of around 30,000. Kid Country: scattered passim the acress heartland, Kids Country is a segment that is dominated by large families that live in small towns, many shop onli ne and buy lots of toys, watch nick at night. Their ages grooming stove from 25-44 and their income is around 44,000. Big Sky Families: are halfway age rural families who have educations and blue collar jobs, are very busy and live upper middle phratry lifestyles. Income is just about 55,000 and they like to order off of eBay.
They are also into their childrens high school sports, like to hunt, and fish, so this is verbalise me they likely also like to have picnics and BBQ get togethers with the neighbors. The detached: We have our seniors who are more than likely grandparents and love that holiday gathe rings. These types of retirees have no inter! est in internet or blood and have trouble running DVD players or wireless computers. They enjoy watching the price as practiced and are very into soap operas and also sports for the man of the house. When having family get togethers, slightly folks do not feel like cooking from scratch so it could be just as speedy to order that tasty cake or pie from Sara Lee. precept for choosing these segments: By...If you fatality to get a full essay, order it on our website:
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