POWERBAR

        PowerBar: Be Great. This is the slogan utilize by the company PowerBar Inc. in modulate to reinforce the athletic, intense, new-fashioned image it wants to portray to its consumers of the PowerBar. PowerBar is a nutritional snack that bay window be easily be transported or eaten in a quick, but nutritional manner. From the buttocks deficiency of a quick, easy, nutritional snack, our group consisting of Dana Smith, Kim Rooney, Bonnie Egan, Ali Kutner, and Jonathan Marcus, has mulish that there is another securities industryplace for this type of yield. Rather than besides now tar conquering intensity fill athletes, PowerBar should target both wo workforce and men age fifty and older. aft(prenominal) much research, we have constitute that the need for this type of product is substantial. We give demonstrate by dint of the trade mix, outline of consumer behavior, and analysis of our new target market how we will do this, and excessively handle our current market. in that location ar four searching categories of nutrition nix appealing to dissimilar consumers: High-carbohydrate runs be targeted at serious athletes smell to keep energy levels broad(prenominal); meal-replacement parallel bars argon aimed at weight watchers in a hurry; high-protein bars are intend to build ponderosity in weekend warriors when eaten later on practice session; and bars made for women that contain original nutrients thought to be specially useful to them.

        While many an(prenominal) bars claim loudness appeal, others now target very(prenominal) specific audiences much(prenominal) as hikers, and athletes. Clif Bar, the makers of Luna bar supplies women with a nutritious conclave of atomic number 20 for strong bones, soy protein associated with minify breast cancer fortune and with a thinking(a) rawness and bones, 100 percent of passing(a) folic erosive needs for a healthy heart, and 22 vitamins and minerals for boilers suit wellness, or for women following specific aliment plans. These nutrition packed bars provide consumers with something... If you want to get a in force(p) essay, order it on our website: Ordercustompaper.com

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