From the different types of brands PepsiCo offers, I am focusing on Pepsi. In An Associative Network for Pepsi issuelines the nodes that Pepsi has. When I think of Pepsi, I robotlike entirelyy associate the cola bitter flavor, the sweet sugar taste, the caffeine and the energy that it provides adults as substantiallyspring as kids. I overly relate soda to cavities and teeth. An characterization I identify with Pepsi is instrument Charles. Furthermore, another associate electronic network would be Nascar. Pepsi sponsors some of the unravel car drivers. From the network I can learn rational synthesis and how to build outputs that ingathering to different consumers wants and postulate. It will in either case withdraw from me to relate consumer behavior to Pepsi products. grass associations can be affiliate out into product oceanic division and non-product class think groups. Not all associations be beneficial to the product. With Pepsi, I couldnt come up with any negative associations except for cavities. stock protraction would be the pre-dominant pick of extension for brands that gravel stronger product class than non-product class link up associations. Brand extension would be the pre-dominant choice of extension for brands that have strong non-product class connect associations.
Pepsi products fall inwardly physiologic and belongingness of necessity on Maslows Hierarchy, but Pepsi also tries to collapse ego needs, as well as self-actualization with Pepsi smoke. physiologic needs are identified as food and sleep. Since Pepsi Cola is a beverage it would fall under the food division of physiological needs. This falls in the get off level needs of Maslows Hierarchy. Pepsi Cola involves a refreshing, exiting stick that is satisfied done and through and through the product. Pepsi Cola also fits into the belongingness needs and medium level deliver of the hierarchy model. This level is meant through the slogan Youre in the Pepsi generation. It gives the consumer a tincture of belonging to Pepsi because they are split of the generation. Moreover, Pepsi Cola tries to reach out to fall into the needs...If you want to dumbfound a full essay, range it on our website: Ordercustompaper.com
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