Nokia Brand dimensions.

2.3 Nokia place dimensions In this essay, I will go deeper in Nokias check name strategy by looking through its quaternary brand dimensions: brand reputation, brand positioning, product strategy and brand promoting through advertising 2.3.1 Brand personality. An important key that Nokia uses to arrive at its brand effectiveness is developing a unique brand personality. Lets make a comparison between Nokia and its strongest competitor, Motorola. As tam-o-shanter Harbert of Electronic trading magazine has put it: If Nokia Corp. were a person, it would be young, sexy, sophisticated, hip and for the most part with it. Ask analysts to personify Telefon AB L.M. Ericsson-even its name is stiff--and youd get an austere, conservative, middle-aged Swedish engineer. So, generally, what does Nokia stand for? Nokia has expound many personality characteristics for its brand, al iodin employees do not arouse to remember every characteristic. They do, however, have to remember the overall impression of the list of attributes, as one would when thinking to the highest degree someone one has met. As the strategical focus is on customer relationships, the Nokia personality is like a trusted friend. grammatical construction friendship and trust is at the meat of the Nokia brand. The Nokia brand personality is: -Characterized by trust, dependability, understanding, and caring - A friend is in that reparation for you, treats you with respect, is comfortable, is someone you like, and is an enjoyable person with whom to spend time. A caseful in point - Nokia 5110, the offshoot mobile holler that utilizes graphic substance abuser Interface, shows an easily understandable icon next to words that divulge it quickly won user toleration in a short while, people went crazy rough it and marvel at the user friendliness it has. It is also the first mobile phone that includes a simple yet spellbinding game --Snake. This adds up to the frenzy, other than that, changeable... ! If you want to get a full essay, night club it on our website: OrderCustomPaper.com

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