Stealth and Tailored Marketing as a Strategy by Grameenphone

RESEARCH PROPOSAL Prepared For: Dr. Jashim Uddin Ahmed, Director, BBA Program. Prepared By: Ms. Tarannum Binte Shaheed- 081 044 030, scholarly person of subdivision Of BBA. Subject: BUS 498- Internship Report Proposal. Date: Tuesday, November 13, 2012. Proposed look number: An Analysis of the practice and implications of trim and Stealth swop schema in the telecommunication industry in Bangladesh- From the status of Grameenphone Ltd. usance: A qualitative analysis on my proposed upshot allow enable me to ponder and analyze both the congenital and extraneous environments of Grameenphones Customer Lifecycle prudence Department where I before long and an internee and learning and trying to understand the sections own capabilities, customers and business environment and how it gives GP a scope to be considered different from the other telecom companies in BD who are apply similar strategies I plan to systematically collect and study the past and pr esent data to rank trends, forces, and conditions with the potential to find the performance of the business and the choice of Tailored and Stealth Marketing strategies this department uses and how BTL should be more right and attractive for both GP and its users compared to ATL. The BTL Vs.

ATL part is a subset of my study on Tailored and Stealth Marketing in GP. The analysis I am about to conduct is red to give you semiprecious insights into why my topic is different and leave alone be of saki to you, as throughout this research, I non only indicate to learn many things I did non know about, regarding th e solid ground of Tailored and Stealth Micr! o-campaigning strategies that telecommunication Companies use- Grameenphone in my study, but in addition let you, my prize advisor learn about what companionship I withdraw gained via my research. In this project, I will seek how members of Customer Lifecycle Management team enact the art of Micro-campaigning to not only realise the organization...If you want to get a honest essay, order it on our website: OrderCustomPaper.com

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