motorcycle Industry motorbike sedulousness and prospects for Hero Cycles Tanisha Chawla, MLP014 reason 1.Executive Summary drive by the perennial engage in hoidenish areas, favorable government schemes and a booming childrens segment, the oscillation industry is on a roll With the arrival of pass vacations in schools and colleges across India, it is boom time again for cycle retailers. In a big city like Delhi, a retailer, on an average, sells 250 bicycles during the months of April, whitethorn and June. These are mostly in the children and adolescent segment that for considerable has been a money-spinner for bicycle manufacturers. The sales figure in this segment could even touch the cholecalciferol mark, depending upon several(a) schemes and discounts to seduce customers. Add to this the standard bicycles, womens bicycles, climb terrain bicycles (MTBs), and so on, and you leave a market large decorous to be considered a huge opportunity. CONTENTS 1.Ex ecutive Summary2 2. The Indian cycle per second Market4 2.1 saucy Age Markets4 2.2 Growth drivers4 2.2.1 Huge demand in rural India and small towns4 2.2.2. Childrens segment5 2.2.3. Government schemes driving offshoot5 2.2.4. increase health/fitness consciousness in urban areas5 2.2.5. Bicycle events5 2.2.6. The super-luxury segment is now opening up for Indian customers6 3.
study Players6 4. Recent trends7 5. Challenges7 6. Times to come8 7. Bibliography9 2. The Indian Bicycle Market India produces or so 10% of the sphere one-year bicycle production, which is estimated at cxxv Million units. It is the second largest manufacturer of bicycles in ! the world later on China, with 12 million units annually. In value terms, that is US $1.2 billion. The annual domestic demand of bicycles in India is approximately 10 million units, out of which around 2.5 million units is government demand for the various welfare schemes. Hero Cycles is the largest bicycle manufacturer in the world. major exports are to the Middle East, Africa, the US,...If you want to get a broad(a) essay, order it on our website: OrderCustomPaper.com
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