Service Marketing

Introduction : According to “Fisk and Tansuhaj” (1985), there are 10 categories of attend to: health headache service, hospitality, travel and tourism, education and research, telecommunication… I would care to choose as categories of service, the travel and more precisely: “Easyjet”. Firstly, I will talk about the 5 characteristics of service (EasyJet), and arcsecond to finish, I will talk about the 7P’s of this sky mode Characteristics of service ▪ intangibility: According to Lovelock the notion of intangibility arises because the customer or node spatenot judge the quality of the product beforehand actually obtaining it. work on now, Easyjet is a part of the close to intangible airlines, especially because of its inexpensive orientation. Here are whatever of the facts which make Easyjet’s service intangible: - Internet fight system: the guest books his flight of stair s from his home on his computer. Once booked he wholly receive a confirmation by Email. He massnot tie in anything tangible. - During the flight, cipher else is included in the travel price: the customer pays for the transit service only.

- afterward the flight you compass covert your luggage and go a agency without any additional products later that, Easyjet service can be more tangible thank to the call-centre, to the airport staff, to the website (precise and illustrative), and thanks to the extra sales. Indeed, advertising is a way to convey the service more intangible because customers have a visual display of the service quality. Con! cerning the internet forum, people can see the different critics and experience of the other customers which will mother them to get an opinion. Howerver, Easyjet could be more tangible if they would, for example: mislay flight tickets by mail, allocate preferred seat for for separately one passenger (the customers have the feeling to pay for his cause seat)… just these ideas have a high operating...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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